In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One crucial aspect of the B2B buying journey is the awareness phase, where buyers become aware of an issue or opp

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying

By understanding and catering to the needs of the buyer throughout the journey, B2B online marketers can decrease sales cycle times and increase the chances of winning a sale. In today's hectic business world, B2B business are under increasing pressure to reduce their sales cycles and increase their win portions. B2B marketing has the unique challe

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, and also various other realities regarding modern-day B2B advertising. We discuss just how the buying journey is currently completely fragmented and also the manner in which neighborhood structure can help marketing experts retake co

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, as well as various other realities regarding modern B2B advertising. We go over exactly how the acquiring journey is now completely fragmented as well as the manner in which area structure can assist marketing experts take back